First Time Mums Choice Award 2026 Winners!

Hey there, Haakaa family! We have some pretty exciting new to share with you all: our Gen. 2+ Silicone Manual Breast Pump + SpillGUARD Insert has taken out first place in the "Best Manual Breast Pump & Milk Collecting Product" category at the First Time Mums Choice Awards 2026!

What is the First Time Mums Choice Award?

The First Time Mums Choice Award is run by First Time Mums UK, one of the fastest-growing new mum networks in the UK. This award is decided entirely by real mums: this year, a whopping 17,250 first-time mums cast their votes across 33 categories to recognise the products they genuinely love and trust. For us, that's what makes this win so significant; it doesn't come from a panel of judges or industry insiders. Instead, it comes directly from the community of mums who use our products every day.

The Gen 2+

For those who aren't familiar with it yet, the Gen. 2+ is the next evolution of our iconic silicone breast pump, and it was designed with one goal in mind: making breastfeeding even more comfortable and convenient for mums. The unique ComfortCare™ flange features four interior moulded rings that reduce friction and tugging on sensitive nipples and breasts, while still delivering the strong, reliable suction our pumps are known for. The included SpillGUARD™ Insert sits snugly in the neck of the pump while you're expressing, allowing milk to flow in but not out, so you don't have to worry if the pump gets knocked. Add in the suction base you’re used to with the original Gen 2 that keeps the pump stable on any flat surface, and you have a pump that works with you throughout your day!

Whether you're catching let-down while feeding on the other side, expressing quietly at a family gathering, or simply needing a compact, cord-free option that goes wherever you go, the Gen. 2+ is designed to fit into your life without fuss.

We work hard to listen to mums, to understand what you need, and apply what you've told us to create useful tools that genuinely make a difference. Knowing that this one has resonated so deeply with first-time mums makes this award that much more special.

We'd love to take this opportunity to thank every mum who voted, every mum who has shared their Haakaa experience with us and others, and every mum who has trusted us during one of the most demanding and beautiful times of life. This win belongs to you.